Casting Wide Nets

A common problem with many marketing campaigns is that the campaign is too broad and the “net” is cast to a wide audience. Failure to focus on the most probable potential clients that might “take the bait” is a waste of time, money and will do little for Return on Investment (ROI).

Instead develop a campaign that speaks to the audience you are trying to “lure” in the door. Make it personal, make it a call to action and make sure you follow-up!

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About thegeekymarketer

Part Geek - Part Marketer - Kim Kachadoorian is currently seeking to apply her talents to a new company! Check out www.geekymarketer.com for more information about me!
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