Casting Wide Nets

A common problem with many marketing campaigns is that the campaign is too broad and the “net” is cast to a wide audience. Failure to focus on the most probable potential clients that might “take the bait” is a waste of time, money and will do little for Return on Investment (ROI).

Instead develop a campaign that speaks to the audience you are trying to “lure” in the door. Make it personal, make it a call to action and make sure you follow-up!


About thegeekymarketer

Part Geek - Part Marketer - Kim Kachadoorian is currently seeking to apply her talents to a new company! Check out for more information about me!
This entry was posted in Analytics, Marketing in General and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s