The “why” of your brand

I wrote an article for about the 9 P’s of Marketing – the fifth and the most important to me is purpose. This article by Steven Bell, Associate University Librarian, of Temple University is an excellent article that talks about the why of a brand. I think it fits nicely into my concept of the “purpose.”

Steven Bell’s article link


About thegeekymarketer

Part Geek - Part Marketer - Kim Kachadoorian is currently seeking to apply her talents to a new company! Check out for more information about me!
This entry was posted in Branding, Marketing in General and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s