The “why” of your brand

I wrote an article for AnnArbor.com about the 9 P’s of Marketing – the fifth and the most important to me is purpose. This article by Steven Bell, Associate University Librarian, of Temple University is an excellent article that talks about the why of a brand. I think it fits nicely into my concept of the “purpose.”

Steven Bell’s article link

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About thegeekymarketer

Part Geek - Part Marketer - Kim Kachadoorian is currently seeking to apply her talents to a new company! Check out www.geekymarketer.com for more information about me!
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