Author Archives: thegeekymarketer

About thegeekymarketer

Part Geek - Part Marketer - Kim Kachadoorian is currently seeking to apply her talents to a new company! Check out www.geekymarketer.com for more information about me!

The “why” of your brand

The why of your brand – or as the Geeky Marketer thinks of it – the “purpose” of your brand. Continue reading

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5-Tools to monitor your brand/company online

In business it is vital to know how your company is being perceived out in the “wild, wild west” of the internet. You can do some simple monitoring for free or at a low cost, or you can buy expensive software (recommended for larger companies) or you can hire a monitoring company to do the work for you. This will vary with your needs and company size. Continue reading

Posted in AnnArbor.com, Google/Yahoo Alerts, Marketing in General, PR, Social Media | Tagged , , , , , , , | Leave a comment

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

Posted in Advertising, Ann Arbor, AnnArbor.com, Marketing in General | Tagged , , , , , , , , | Leave a comment

The 9 “P’s” of Marketing

The internet changed everything about marketing – the 4 “P’s” have expanded to 9 – read what the new “P’s” are. Continue reading

Posted in Advertising, AnnArbor.com, Marketing in General, PR, Return on Investment (ROI), Social Media, Viral | Tagged , , , , , , | Leave a comment

WordPress Holiday Background

WordPress Holiday Background.

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7 Photoshop Brush Resources

7 Photoshop brush resources you may not be familiar with Continue reading

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5 Free Font Goodies

5 free font sources. Continue reading

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