Category Archives: Advertising

Information about advertising.

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

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The 9 “P’s” of Marketing

The internet changed everything about marketing – the 4 “P’s” have expanded to 9 – read what the new “P’s” are. Continue reading

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5 Free Font Goodies

5 free font sources. Continue reading

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Digital Journalism – Ann Arbor Ad Club

Ann Arbor Ad Club is pleased to present – William E. Schmidt, Deputy Managing Editor of The New York Times – he will discuss some of the challenges of digital journalism. Continue reading

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Goo.gl URL Shortener

Have you heard that Google has opened up their URL shortening service to the public? My look at the service – good and bad! Continue reading

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Relationship Marketing

As a small business owner what does relationship marketing mean to you? Did you realize that repeat customers spend 33% more than new customers? Does it sound like you should be communicating with your customers on a regular basis? Continue reading

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LA2M – New Media Driver’s License

MSU New Media Drivers License Course Comes to LA2M Sponsored by LA2M – Lunch Ann Arbor Marketing Date: Wednesday, December 16, 2009 Time: 11:45 AM-1:00 PM Speaker: Derek Mehraban, CEO Ingenex Digital Marketing, Course Director, Michigan State University New Media … Continue reading

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