Category Archives: Analytics

Analytics can be from a web site, from a marketing campaign, from primary or secondary data as well as other sources. Discussion on Analytics will usually be on one specific format.

Search Ad Marketing – Adwords Workshop

Search Ad Marketing presents – AdWords Workshop Continue reading

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Goo.gl URL Shortener

Have you heard that Google has opened up their URL shortening service to the public? My look at the service – good and bad! Continue reading

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Why Math is Important

This is a bit off my normal topics – however… Yesterday I stopped at a store.  I was near their clearance section and saw something I wanted to buy.  It was 75% off the normal $9.99 price.  I went to … Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part III

This is the third post in a series of the how and why of Google and Yahoo Alerts. In this post we will review some more complex syntax alerts such as wildcards, inurl, and intitle syntax. Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part II

Executive Summary:

If you are pondering the idea of using alerts, first you need to decide what you want to search for (Part I) and then you need to learn the syntax of setting up your alerts in order to make the alert a real tool in your marketing fishing kit. Setting up your alerts in the proper syntax initially will save you a lot of time and energy later on. You may still need to tweak your alerts but it does help to set them up properly from the start. In this post we will discuss proper syntax – the basics. Continue reading

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LA2M – New Media Driver’s License

MSU New Media Drivers License Course Comes to LA2M Sponsored by LA2M – Lunch Ann Arbor Marketing Date: Wednesday, December 16, 2009 Time: 11:45 AM-1:00 PM Speaker: Derek Mehraban, CEO Ingenex Digital Marketing, Course Director, Michigan State University New Media … Continue reading

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Casting Wide Nets

A common problem with many marketing campaigns is that the campaign is too broad and the “net” is cast to a wide audience. Failure to focus on the most probable potential clients that might “take the bait” is a waste … Continue reading

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