Category Archives: Marketing in General

This is the default for topics that do not fit other categories.

The “why” of your brand

The why of your brand – or as the Geeky Marketer thinks of it – the “purpose” of your brand. Continue reading

Advertisements
Posted in Branding, Marketing in General | Tagged , , | Leave a comment

5-Tools to monitor your brand/company online

In business it is vital to know how your company is being perceived out in the “wild, wild west” of the internet. You can do some simple monitoring for free or at a low cost, or you can buy expensive software (recommended for larger companies) or you can hire a monitoring company to do the work for you. This will vary with your needs and company size. Continue reading

Posted in AnnArbor.com, Google/Yahoo Alerts, Marketing in General, PR, Social Media | Tagged , , , , , , , | Leave a comment

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

Posted in Advertising, Ann Arbor, AnnArbor.com, Marketing in General | Tagged , , , , , , , , | Leave a comment

The 9 “P’s” of Marketing

The internet changed everything about marketing – the 4 “P’s” have expanded to 9 – read what the new “P’s” are. Continue reading

Posted in Advertising, AnnArbor.com, Marketing in General, PR, Return on Investment (ROI), Social Media, Viral | Tagged , , , , , , | Leave a comment

Search Ad Marketing – Adwords Workshop

Search Ad Marketing presents – AdWords Workshop Continue reading

Posted in Analytics, Events, Events in/near Ann Arbor, MI, Marketing in General | Tagged , , | Leave a comment

Goo.gl URL Shortener

Have you heard that Google has opened up their URL shortening service to the public? My look at the service – good and bad! Continue reading

Posted in Advertising, Analytics, Marketing in General, SEO | Tagged , , , , , , , , , , , | 4 Comments

Relationship Marketing

As a small business owner what does relationship marketing mean to you? Did you realize that repeat customers spend 33% more than new customers? Does it sound like you should be communicating with your customers on a regular basis? Continue reading

Posted in Advertising, Marketing in General, Return on Investment (ROI) | Tagged , , , , | Leave a comment