Category Archives: PR

Public Relations and Marketing combined.

5-Tools to monitor your brand/company online

In business it is vital to know how your company is being perceived out in the “wild, wild west” of the internet. You can do some simple monitoring for free or at a low cost, or you can buy expensive software (recommended for larger companies) or you can hire a monitoring company to do the work for you. This will vary with your needs and company size. Continue reading

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Posted in AnnArbor.com, Google/Yahoo Alerts, Marketing in General, PR, Social Media | Tagged , , , , , , , | Leave a comment

The 9 “P’s” of Marketing

The internet changed everything about marketing – the 4 “P’s” have expanded to 9 – read what the new “P’s” are. Continue reading

Posted in Advertising, AnnArbor.com, Marketing in General, PR, Return on Investment (ROI), Social Media, Viral | Tagged , , , , , , | Leave a comment

Political Backlash – Your Company Donations Might Do Harm

Donations to candidates and PACs are not secret – it may come back to haunt you in a PR backlash… Continue reading

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LA2M – How to Brand Your Business Using Social Media

How to Brand Your Business Using Social Media David Kiley, Vice President of Content/Brand Development of ICON Creative Technologies When: Wednesday, March 3, 2010 – 11:45am – 1:00pm Location: Conor O’Neills Address:  318 South Main Street Ann Arbor, MI Phone: … Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part I

Are you using Google and Yahoo Alerts for your business? If not you should be – see part one of this series to better understand these marketing tools. Continue reading

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LA2M – New Media Driver’s License

MSU New Media Drivers License Course Comes to LA2M Sponsored by LA2M – Lunch Ann Arbor Marketing Date: Wednesday, December 16, 2009 Time: 11:45 AM-1:00 PM Speaker: Derek Mehraban, CEO Ingenex Digital Marketing, Course Director, Michigan State University New Media … Continue reading

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Marketing Roundtable

Marketing Roundtable – Public Relations Sponsored by Ann Arbor SPARK Date: Tuesday, December 15, 2009 Time: 5:00 PM-7:00 PM Register: – click here Speakers: Sam Fine, Intermedia Panelists: Julie Metea, Message Coach Public Relations Paula Gardner, AnnArbor.com, Business Review Don … Continue reading

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