Tag Archives: competitive advantage

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part II

Executive Summary:

If you are pondering the idea of using alerts, first you need to decide what you want to search for (Part I) and then you need to learn the syntax of setting up your alerts in order to make the alert a real tool in your marketing fishing kit. Setting up your alerts in the proper syntax initially will save you a lot of time and energy later on. You may still need to tweak your alerts but it does help to set them up properly from the start. In this post we will discuss proper syntax – the basics. Continue reading

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