Tag Archives: creative

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

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The 9 “P’s” of Marketing

The internet changed everything about marketing – the 4 “P’s” have expanded to 9 – read what the new “P’s” are. Continue reading

Posted in Advertising, AnnArbor.com, Marketing in General, PR, Return on Investment (ROI), Social Media, Viral | Tagged , , , , , , | Leave a comment

Successful Job Seekers are Trick or Treaters

I compare fishing and marketing – Mo compares Halloween Trick-or-Treating to job hunting…great article. Continue reading

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Always Fun to Get a Little Press!

The Geeky Marketer gets a little press time! Continue reading

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Utopian Ideals and a Child Like Approach

Anyone that has been in any type of meeting where “group think” takes over, all concepts of creativity are squished and shoved out the door.  Group think seems to be something that we acquire with age, we lose our creative … Continue reading

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Marketing Roundtable – Internet Search Trends

Sponsored by Ann Arbor SPARK Date: Tuesday, November 10, 2009 Time: 5:00 – 7:00 p.m. (5 p.m. – Registration/Networking, 5:40 – 7 p.m. – Program) Speaker: Linda Girard, Pure Visibility, Inc. Panelists: Erik Head, ForeSee Results; Marta Strickland, Organic, Inc.; … Continue reading

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Ann Arbor Ad Club Presents…

Do you want to be in pictures? Michigan Filmmaking: How Local Marketers Can Profit from Michigan’s Money-Making Movie Industry Nov. 12 – 5:30 – 7:00 PM at SPARK http://www.a2ac.org/v1/

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