Tag Archives: google alert syntax

5-Tools to monitor your brand/company online

In business it is vital to know how your company is being perceived out in the “wild, wild west” of the internet. You can do some simple monitoring for free or at a low cost, or you can buy expensive software (recommended for larger companies) or you can hire a monitoring company to do the work for you. This will vary with your needs and company size. Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part III

This is the third post in a series of the how and why of Google and Yahoo Alerts. In this post we will review some more complex syntax alerts such as wildcards, inurl, and intitle syntax. Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part II

Executive Summary:

If you are pondering the idea of using alerts, first you need to decide what you want to search for (Part I) and then you need to learn the syntax of setting up your alerts in order to make the alert a real tool in your marketing fishing kit. Setting up your alerts in the proper syntax initially will save you a lot of time and energy later on. You may still need to tweak your alerts but it does help to set them up properly from the start. In this post we will discuss proper syntax – the basics. Continue reading

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