Tag Archives: industry trends

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

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Google & Yahoo Alerts – A Marketing Tool Part I

Are you using Google and Yahoo Alerts for your business? If not you should be – see part one of this series to better understand these marketing tools. Continue reading

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