Tag Archives: marketing campaign

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

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Casting Wide Nets

A common problem with many marketing campaigns is that the campaign is too broad and the “net” is cast to a wide audience. Failure to focus on the most probable potential clients that might “take the bait” is a waste … Continue reading

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What is a Geeky Marketer?

The marketer of 10-years ago is quite different from the marketer of today. A current marketer uses a tool basket of multiple tools from traditional print to online experiences such as a blog (and more but I won’t bore you … Continue reading

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