Tag Archives: marketing

The “why” of your brand

The why of your brand – or as the Geeky Marketer thinks of it – the “purpose” of your brand. Continue reading

Posted in Branding, Marketing in General | Tagged , , | Leave a comment

Marketers must be mindful of the dangers of ‘greenwashing’

You don’t have to look far to see examples of green marketing — they’re all around you. Plastic bags that decompose, Forest Stewardship Council-certified paper, and bio-based cleaners all have something in common — they are green and can prove their products are less harmful than their non-green counterparts. Continue reading

Posted in Advertising, Ann Arbor, AnnArbor.com, Marketing in General | Tagged , , , , , , , , | Leave a comment

LA2M – Posterous – A Cool New Tool for Developing Your Personal Brand

When: Wednesday Jan 20th, 11:30 – 1:00 – lunch time What: LA2M weekly marketing series Where: Conor O’Neils Downtown Ann Arbor Cost: free – if you want lunch it is $10 (tip, food and soft beverage included) from a limited, … Continue reading

Posted in Events in/near Ann Arbor, MI, LA2M, Marketing in General, Return on Investment (ROI), Social Media | Tagged , , , | Leave a comment