Tag Archives: ROI

The 9 “P’s” of Marketing

The internet changed everything about marketing – the 4 “P’s” have expanded to 9 – read what the new “P’s” are. Continue reading

Posted in Advertising, AnnArbor.com, Marketing in General, PR, Return on Investment (ROI), Social Media, Viral | Tagged , , , , , , | Leave a comment

Relationship Marketing

As a small business owner what does relationship marketing mean to you? Did you realize that repeat customers spend 33% more than new customers? Does it sound like you should be communicating with your customers on a regular basis? Continue reading

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Inventive AdWords – Tricks for Maximizing ROI

LA2M Presents: Inventive AdWords – Tricks for Maximizing ROI Bud Gibson, Professor of Eastern Michigan University When: Wednesday, June 9, 2010 – 11:45am – 1:00pm Location: Conor O’Neills Address: 318 South Main Street – Ann Arbor, MI Phone: 734.272.4698 Email: … Continue reading

Posted in Events in/near Ann Arbor, MI, LA2M, Return on Investment (ROI) | Tagged , , , , | Leave a comment

Casting Wide Nets

A common problem with many marketing campaigns is that the campaign is too broad and the “net” is cast to a wide audience. Failure to focus on the most probable potential clients that might “take the bait” is a waste … Continue reading

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